How to Create a Killer Giving Day Communications Kit for Your Ambassadors
A key component of any successful Day of Giving is advocacy from organizational champions that help get the word out. This can be staff, faculty, alumni, or past donors; the important thing is to reach out (ideally more than 3 months in advance) and identify who within these groups is willing to help tell your story and inspire their networks to action. You can find these members through a variety of tactics: at donor or staff events where you can announce your upcoming initiative, through major gift officers who can ask for support using an existing relationship, through very tailored…